Your blog is like a hungry puppy waiting to be fed. It's tummy is rumbling and you want to feed it regularly, but there are times when it can seem like there is nothing worth writing about.
Let’s say it’s craft show season and you’ve spent the last two weeks making a dozen of the same pink teddy bear. You’ve already shown the bear and talked all about it so what are you supposed to blog about this week?
Or maybe your studio space has been dismantled in advance of a move to a new city. How can you blog if you’re sewing machine is packed?
When you don’t feed the blog, though, you feel guilty. Will people forget about your work? Will you anyone still be there when you return?
Here are a few ideas to help you generate valuable blog posts that you can generate any time, no matter what is going on in your life:
1. Break your craft down into tiny steps. Write a post with 2-3 tips for doing one of those steps well. This is how I came up with my post Two Essential Tips for Sewing Thick Fabrics.
2. Pick someone whose work is really inspiring to you and share their work with your audience (ask permission before resposting images and be sure to credit them properly). This is how my Awesome Handmade Toys series began.
3. Choose a single supply you couldn't do your craft without and write about it. Something as mundane as a great pair of scissors can make for great content if you explain why this particular pair is so vital to your everyday work, show us how to use it, and tell us where we can buy a pair. See my post about my love of hemostats.
4. Think about an ongoing craft-related or business-related challenge you've been facing. Describe your approach to solving that problem, what's worked and what hasn't. It's likely that at least some of your readers are in the same boat. They'll chime in to help out, or just commiserate with you, and that builds community.
5. Choose a craft book that you love and write a review. It's okay if the book is old or if other bloggers have already written about. Explain specifically why you feel it's a valuable book, make a project from it, or critique it. This was the idea behind my review of The ABC's of Teddy Bear Making.
6. Make something personal into something universal. If you've attended a craft or blogging convention, like BlogHer or Sewing Summit, by all means write a highlights post about the event. But follow-up with a post that would be useful for a wider readership such as, "Is Attending a Convention Right For You?". Lot's of people want to go, but they aren't sure if it's worth the money or if they'll fit in. Your post can help answer these questions.
7. Notice what people are complaining about or worrying about and weigh in on one of those topics. I've noticed recently that people seem miffed when they see one of their handmade products pinned on someone's "DIY" board on Pinterest. Observing people expressing annoyance at this occurrence has me thinking about a post on this topic.
Do you have other post topics that you turn to when the well seems to have gone dry? If you do, please share! We could all use a good brainstorming session!
Mark your calendars! On Monday, March 4, from 4:00 pm – 5:00 pm EST, I’ll be hosting the Crafterminds Twitter chat and we’ll be focusing on this topic: what to blog about when there’s nothing to blog about.
If you’ve never participated in a Twitter chat I’m personally inviting you to come to this one! All you need is a Twitter account. To join the chat head over to TweetChat, sign into Twitter there, and enter Crafterminds as the hashtag. TweetChat allows you to easilty follow the chat and chime in with your own thoughts in real time. I'm looking forward to a productive hour and I hope to see you there!