Everyone tells you that writing a blog is a good way to promote your handmade business. Write about what you're making, show your works in progress, tell the story behind the creation of your products and you'll build an audience. Those readers will develop a relationship with you and will, over time, become your customers.
At least that's what's supposed to happen.
Let's say you take that advice and you start your own craft blog. You're writing, you're taking photos, you're thinking of topics to blog about, you're even creating free tutorials. All of this is taking up a lot of time and sometimes it can feel like you're just spinning your wheels. Blog posts that you worked long and hard on are going out into the void and it doesn't seem like you really are building readership much less a customer base.
About six months ago, in an effort to learn about how to blog more effectively, I began reading Pushing Social, a blog about blogging. The author of Pushing Social, Stan Smith, is an internet marketing and social media expert. Stan shares practical exercises and tips on how to write blog posts that attract readers and deliver real value.
I'm really pleased that Stan agreed to chat with me today about how handmade businesses can blog more effectively. We talk about:
- the importance of expertise
- writing with a reader in mind
- and how to promote yourself with integrity